The Smarter Way to Build a WordPress Site in 2025

The Smarter Way to Build a WordPress Site in 2025

The Smarter Way to Build a WordPress Site in 2025Brian Pappalardo
Published on: 01/04/2025

Small business owners love WordPress—until plugins break, updates fail, and site speed tanks. Learn how to build a reliable, high-performing WordPress site that works for your business, not against it.

WebsitesTech Stack
Fighting Climate Change, One Subscription at a Time

Fighting Climate Change, One Subscription at a Time

Fighting Climate Change, One Subscription at a TimeBrian Pappalardo
Published on: 21/03/2025

We’re using tech to grow, but we’re also giving back to help protect the planet. Here’s why we’re donating a portion of every sale to fight climate change and why your values might be the most powerful part of your brand.

Brand ValuesAI
Start Closest to the Money: The Secret to Sustainable Growth

Start Closest to the Money: The Secret to Sustainable Growth

Start Closest to the Money: The Secret to Sustainable GrowthBrian Pappalardo
Published on: 19/02/2025

Marketers LOVE to tell small business owners that running ads and optimizing them for clicks will automatically flood new businesses as if it’s the answer to all their growth problems.

Brand ValuesBootstrapping Your Business
How to Be a Champion for Women and Minority-Owned Businesses

How to Be a Champion for Women and Minority-Owned Businesses

How to Be a Champion for Women and Minority-Owned BusinessesBrian Pappalardo
Published on: 22/01/2025

When it came time to find a new bookkeeper for our business, we had two priorities: find someone who would genuinely take care of us and align our choice with our values by supporting a woman or minority-owned business.

Brand ValuesCommunity